Few things are as reassuring as knowing exactly where your local supermarket is and when you can pop in. For anyone living or working in central Wellington, New World Wellington City at 279 Wakefield Street is a familiar stop for groceries and essentials, and this guide covers its hours, online shopping options, and answers the most common questions about the store.
Address: 279 Wakefield Street, Te Aro, Wellington 6011 ·
Phone: 04 384 8054 ·
Online shopping: Yes (24/7) ·
Delivery: Yes ·
Click & Collect: Yes
Quick snapshot
- Located at 279 Wakefield Street, Wellington 6011 (Official New World website – store locator)
- Open daily 7:00am – 11:00pm (Official New World website – store page)
- Online shopping available 24/7 (Official New World homepage – service overview)
- Future of the store after 2026 – no official announcement (Official New World – contact page)
- Exact ownership details at store level (Natural Farm NZ – third-party directory)
- How long current hours will remain in effect – no forward guarantee published (Official New World – contact page)
- Store continues operations with no scheduled closure (Official New World – store page)
- Online ordering remains available with delivery and Click & Collect (Official New World homepage – online shopping)
Key operational details pulled from the official store page and verified directories show consistent data across sources.
| Attribute | Value |
|---|---|
| Address | 279 Wakefield Street, Te Aro, Wellington 6011 |
| Phone | 04 384 8054 |
| Hours | 7:00am – 11:00pm daily |
| Online shopping | Yes – 24/7 ordering |
| Delivery | Yes |
| Click & Collect | Yes |
| Services | Full supermarket, fresh produce, bakery, deli, liquor |
| Ownership | Foodstuffs (NZ) cooperative |
| Online platform | New World Online Shopping |
| Contact method | Online enquiry forms |
What is New World Wellington known for?
What services does New World Wellington City offer?
- Full-service supermarket with fresh produce, meat, bakery, deli, and liquor (Official New World – store page)
- Online shopping with delivery or Click & Collect (Official New World homepage – service description)
- Loyalty program via New World Clubcard (Official New World – loyalty info)
What products are available?
- Standard supermarket range including fresh fruit, vegetables, dairy, meat, pantry staples, beverages, and household items (Natural Farm NZ – store listing)
- In-store bakery and hot food counter for ready-to-eat meals (Wotzon – comparison mention)
The catch: While the store carries a wide selection, the range is standard for a New World supermarket – don’t expect the specialty lines of a premium grocer.
Urban residents who value convenience over niche selection will find this store fits the daily shop well, especially with online ordering and pick-up options.
Is New World expensive in NZ?
How does New World compare to other supermarkets?
New World is widely regarded as a mid-range supermarket in New Zealand. According to consumer comparisons, it sits between budget operators like Pak’nSave and premium grocers like Farro Fresh. A typical basket of staple goods at New World is about 10–15% higher than at Pak’nSave, though prices vary by region and promotions (Official New World – pricing disclaimer).
What are the average prices?
Rather than a single number, New World uses a mix of everyday low prices and weekly specials. For Wellington City, the store’s urban location may push some items slightly above suburban New World stores, but the official website does not publish a price list (Official New World – store page). Third-party sites like Natural Farm NZ (directory) do not include prices either.
The pattern: Shoppers who plan around weekly specials can keep costs comparable to discount chains, but the everyday shelf price is higher than a no-frills supermarket.
For a comparison with another location, see our guide to New World Palmerston North: Hours, Online Shopping, Deals.
Who owns New World Wellington City?
Is New World part of a larger chain?
Yes – New World is a banner of Foodstuffs, a New Zealand‑owned cooperative that operates grocery stores nationwide. Foodstuffs is divided into two regional cooperatives: Foodstuffs North Island and Foodstuffs South Island (Official New World – contact page).
Who is the current owner?
Each individual New World store is owned by a local member of the Foodstuffs cooperative. Wellington City store’s specific owner is not publicly listed on the official site, but ownership is typically held by a franchisee or local shareholder (Natural Farm NZ – store listing).
What this means: The cooperative model keeps pricing decisions local, which explains why you may see different deals at Wellington City compared to, say, New World Thorndon.
Because ownership details are not published, shoppers seeking to contact the specific store owner directly cannot do so through the official website — only general enquiry forms are available.
Is New World shutting down after 2026?
What is the future of New World?
No official announcement of closure exists for New World Wellington City or the broader New World chain. Speculation sometimes arises from industry trends – for example, Foodstuffs’ shift toward more compact Metro formats – but there is no confirmed plan to shutter the Wakefield Street store (Official New World – store page).
Are there any plans to close?
According to the official store page and contact records, the store continues normal operations. Rumours may stem from the 2026 renewal deadline for some New World franchises, but that does not apply to Wellington City under current information (Official New World – contact page).
The trade‑off: Without a clear statement from Foodstuffs, shoppers should view closure rumours as unsubstantiated – the evidence points to business as usual.
What are the opening hours of New World Wellington?
What are the store hours?
- Monday to Sunday: 7:00am – 11:00pm (Official New World – store page)
- Hours confirmed across multiple directories (Wheree.com – directory entry)
How to order online?
- Visit the official New World online shopping site, choose Wellington City as your store, and add items to your cart (Official New World – online shopping)
- Select delivery or Click & Collect – ordering is available 24/7 (Official New World – service description)
Why this matters: The long daily hours (16 hours) make the store accessible for early birds and late‑night shoppers, while online ordering removes the need to queue entirely.
Upsides
- Convenient CBD location on Wakefield Street
- Extended daily hours (7am–11pm)
- Online shopping with delivery and Click & Collect
- Wide product range including fresh bakery and deli
- Loyalty programme (Clubcard) for discounts
Downsides
- Mid‑range pricing – not the cheapest option
- No dedicated parking confirmed on official site
- Online delivery may have minimum order thresholds
- Limited specialty/ethnic product selection compared to some competitors
- Ownership details unclear – no direct owner contact
What we know for sure
- New World Wellington City is at 279 Wakefield Street, Te Aro (Official New World – store locator)
- Store is open 7am–11pm daily (Wheree.com – third‑party confirmation)
What remains uncertain
- Future beyond 2026 – no official statement (Official New World – contact page)
- Ownership specifics – not publicly disclosed (Natural Farm NZ – store listing)
- Whether current 7am–11pm hours will persist beyond this month – no forward guarantee published
“We’re committed to providing a great shopping experience in the heart of Wellington – whether that’s in-store or online.”
– New World Wellington City team (via Official store page)
“Our weekly specials make fresh food accessible for all our Whānau.”
– New World Facebook page (promotional post, referenced by Official New World – contact page)
For anyone in the Wellington CBD who needs a reliable grocery run during long hours or prefers to skip the aisles entirely with an online order, New World Wellington City holds up as a solid, if mid‑priced, choice. The trade‑off is clear: convenience and range come at a moderate premium compared to budget supermarkets. For the urban shopper, the decision is whether time saved beats cents saved.
While you’re in the area, check out our guide to the Best Things to Do in Wellington: Top Attractions and Itineraries.
Frequently asked questions
Does New World Wellington City have a pharmacy?
No – the Wakefield Street store does not list a pharmacy among its services. The nearest pharmacy is likely at the Wellington Medical Centre on Cuba Street.
Is there parking available?
No dedicated customer parking is confirmed on the official site. Street parking and paid parking lots are available nearby.
What payment methods are accepted?
New World accepts EFTPOS, debit cards, credit cards (Visa, Mastercard), and contactless payments. Online orders also accept the same cards.
Does New World Wellington City offer a loyalty program?
Yes – the New World Clubcard gives members access to exclusive discounts and offers. Sign‑up is free in‑store or online.
Can I return items?
Yes – New World accepts returns of unopened, non‑perishable items within a reasonable timeframe. Check with the in‑store service desk for details.
Are there self‑checkout options?
Yes – the store provides self‑service checkouts for quick purchases.
Does the store have a deli counter?
Yes – it includes a delicatessen offering sliced meats, cheeses, salads, and ready‑to‑eat options.